How strong link building campaign can increase organic traffic by 72% in 6 months

LINK BUILDING CASE STUDY

Genuine link building can increase rankings and drive organic traffic within a short period of time, when done right

Is link building still effective?

Link building has, and always will be a very strong factor in Google’s algorithm. Although link building can sometime get a bad name, when done correctly it works wonders. Ensuring that high-quality, legitimate and relevant sites are linking to you is so important that it’s hard to rank without it. It’s the fuel that powers your site organically.

Suffering from stagnent traffic and backlinks?

An increase in backlinks doesn’t lead to an increase in traffic. As mentioned above, it’s vital you’re building the right links to your site otherwise you’ll face stagnant traffic every time.

Use case example

With the health and wellbeing industry booming, I was approached by one of its market leaders to help boost their content marketing and link acquisition. Specialising in nutritional support via an extensive range of vitamins and supplements, the client specifically wanted to prioritise organic visibility across its product range.

Growth through link building

01 / Rising to the challenge

Working within what has fast become a highly competitive niche, the client had set their sights on becoming the go-to brand in the multivitamin industry. The timing was perfect – there was an increased focus on health and wellbeing in 2020 – presenting me with a significant opportunity to position my client as an authority in the sector. In the face of stiff competition from bigger brands, the challenge was to specifically boost the organic visibility of the brand’s most in-demand products.

02 / Taking a healthy approach

03 / Creating link-worthy content

Top-quality content is at the heart of any successful link acquisition campaign. And for the highly regulated health sector, in-depth research into the nutraceutical industry as well as audience trends was essential to ensure we met all the necessary guidelines. Once I had a list of content-rich topics to focus on, link-worthy articles were then produced. I also worked closely with my client to place strategic anchors within the content, allowing full control over the increase in organic keywords.

04 / Healthy relationships to create a healthy outreach

Results

A combination of meticulously curated content and highly authoritative placement meant that we were able to breathe new life into my client’s online presence. The result of the strategy was a 38% increase in keywords featuring in the top three positions. This, in turn, generated a 72% increase in organic traffic, placing a lucrative generic ranking spotlight on my client’s key products rather than just the multivitamin brand name.

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