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How consistent quality content and link building can increase organic revenue by 81%

SEO CASE STUDY

Combining quality content and consistent link acquisition can drive a huge increase in organic revenue for your site

How content and links work together

Content and links, the two kings of SEO. However, a lot of sites don’t think to utilise the two together. Creating content that acquires links requires a next level of quality. Whilst creating quality content it’s so important that you’re adopting the EAT and YMYL guidelines that Google released back in 2021. Taking the first step and following these to produce quality content will help you acquire more links to your site, especially in a competitive niche.

Being drowned out in a competitive niche?

Starting a new online business becomes easier every year. Niches are becoming saturated, however that doesn’t mean you need to give up. Applying the right strategies can make you stand out in the market.

Use case example

I was first approached by a leading UK supplier of acrylic plastic back in 2015 with the primary goal of boosting their online revenue. With over 30 years of industry experience, the company had two significant online challenges. First, the client was finding it difficult to get their website visible in an exceptionally competitive market. And second, as their website was relatively new, it was struggling to gain any authority. My task was to create both a short and long-term strategy for driving much-needed traffic to the client’s website and increasing their online revenue.

SEO strategy for a competitive niche

01 / Prioritising a long-term organic strategy
It quickly became clear that the client needed a triple approach to its strategy – SEO, link acquisition and content marketing. With all three channels working in sync, I could create a long-lasting strategy to deliver results.
02 / Driven by organic research
If working in a competitive niche, it is essential to do thorough market research as you need to ensure everything is done with the customer at the heart, right from the start. A Technical Audit to identify the website’s key issues. AKeyword Bank to assess and track the keywords that will power content and links. A Content Gap Analysis to identify the current content opportunities. Lastly, a Backlink Audit to benchmark link building and competitor comparisons.
03 / Engaging content designed for conversions
It was clear that many people were interested or had questions regarding the company’s products. These needed to be answered via carefully curated content. Taking inspiration from the insights revealed in my keyword bank and content gap analysis, I created a collection of content pieces, including guides, which were all driven by the data and reader-focused to generate substantial traction.
04 / Building authority through link acquisition
Working within such a competitive sector, authority was a prevailing issue for my client. My backlink audit also revealed that their main competitors already had strong backlink profiles. This made the task of building my client’s authority a priority. A strategic combination of high-quality content and strong outreach connections meant I could raise my client’s website to a level playing field with its main competitors.
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Results

Despite the size of the challenge facing my client, the campaign was a significant success. Their website saw a remarkable 91% increase in organic traffic, which led to an 81% increase in associated revenue. The website has also seen a 15% rise in page one keywords and a 29% uplift in its domain rating. And, when it comes to much-needed authority in their sector space, my client’s website now mirrors their position as a market leader and trusted resource for the plastics industry.

  • 91% increase in organic traffic YoY
  • 69% increase in organic transactions YoY
  • 81% increase in organic revenue YoY
  • 15% increase page 1 keywords YoY
  • 29% increase in domain rating
69% increase in organic transactions YoY
69% increase in organic transactions YoY
81% increase in organic revenue YoY
81% increase in organic revenue YoY
15% increase page 1 keywords YoY
15% increase page 1 keywords YoY
29% increase in domain rating
29% increase in domain rating
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