SEO & PPC CASE STUDY
Contrary to tradition, paid and organic services are usually supplied by different departments or agencies. However, combining the data and results of these two channels can provide a great resource to an overall marketing strategy. Such as high performing keywords, click through rates, landing page testing and much more can be done to utlitise the SEO and PPC dynamic.
Boosting an online presence doesn’t just start with SEO or PPC, it should start with both. Growing a short term revenue stream whilst you build up the other is key to growing efficiently.
Use case example
My client is a locksmith and key-cutting client who came to me for help in boosting their online presence and revenue. After many years of focusing on in-store purchases, they now wanted to make their mark with ecommerce. But they were facing strong competition online and were finding it difficult to break through.
When this client first approached me, it was clear that there were some big challenges to be tackled if we were to achieve their desired outcome. But with solid industry analysis, coupled with a well-thought-out and executed strategy, I was able to hit the mark. My client has since achieved a remarkable 255% increase in keyword ranking, leading to a 92% rise in overall website traffic. The site itself is dramatically improved and easy to find, evidenced by its ranking for high-volume search terms. My client is now ‘out of the shadow’ of its online competitors and making its mark as a thriving ecommerce business.
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