For almost a decade, I have used various PPC and Google Ad strategies to grow businesses. I am an agency director, SaaS co-founder, multi-ecommerce owner, FBA and affiliate marketer.
Data-driven and ROAS-focused Google search and shopping ads drive traffic, conversions and sales quickly. I work on a ROAS model that ensures your bottom line benefits from.
As social media usage increases daily, your brand can enjoy huge volumes of traffic with our well-targeted social campaigns that build awareness, drive clicks and revenue.
Boost your Amazon sales through our tried and tested CPA and ROAS approach. Talk to a professional PPC consultant here for personalised data-driven Amazon ads.
PPC means pay-per-click, an online advertising model that demands advertisers to pay a fee whenever a user clicks their ad. PPC comes in various forms, including sponsored products, headline search, and product display ads which show your ads within search results, on top of the page, or display actual product placements just like a shopping campaign.
Depending on your objectives and budget, you can check with a pay-per-click consultant for specific options you can include in your online marketing campaigns. But at the core of the various PPC types is the opportunity to target people who already have an interest in your product or service.
Many advertisers opt for PPC for its cost-effectiveness because they only pay if a user reaches their platforms, indicating a value-for-money perk, especially for newer brands.
The pay-per-click model thrives on target-specific keywords. Unsurprisingly, Google ads are the world's most common PPC advertising platform. The Google ad platform allows businesses to create and display ads in the search engine and across other Google products.
With Google ads, Google places ads from advertisers on the Google ad platform anytime a user types in a related keyword or phrase.
For every search, Google prioritises advertisers based on bid size, keyword relevance, and quality. For this reason, investing in relevant keywords is crucial for more clicks and higher ROI. That's where you may need a Google ad consultant.
Investing in relevant keywords can result in more clicks and, eventually, higher profits. Our Google ad consultants are well-versed in researching and analysing keywords personalised to your products and services.
With our tried and tested CPA and ROAS approach, I develop text ads to help you target untapped social channels and drive revenue through all types of channels.
My Google search ad strategies focus on a high-intent and click-through rate-driven approach. Google shopping provides great exposure to your product pages, whilst my Amazon and social ad services drive growth on different platforms.
Our PPC strategies differ for each client, personalised to their unique customer needs. But the process follows a similar cycle. First, we research our clients, considering their online goals and current situation.
As a PPC management consultant, the research stage brings up all the details to personalise the strategy and develop feasible actions. We review the strategy periodically, adapting to the new changes and PPC best practices.
First, check my website and review some case studies. You'll find other clients with issues similar to yours who have been served by consultancy services and have seen tremendous results. Now you can contact my agency which has been behind some of the top PPC campaigns in the UK. The agency will outline some crucial steps needed to get you started. Normally, we require access to your Google Analytics and Ads account for a greater understanding of your situation.
As a seasoned consultant, my agency has relied on my strategies to scale online businesses from multiple backgrounds. Each client may have uniquely specific metrics based on the goals underscoring its strategy. Generally, we consider revenue, keyword, and visibility improvements. For instance, one of our clients experienced an 85% increase in ad revenues with the help of my strategies.
PPC doesn't exist in a silo. While some techniques are expensive to deploy as standalone strategies, it's often crucial to tie in other complementary digital efforts for optimum results.
As regards, I provide a wide range of other services to complement my PPC services. For instance, I work with other paid search consultants and colleagues to increase your chances of ranking online.
Other complimentary services I provide include content marketing and backlinking, which are crucial in delivering high-quality and relevant websites with enough authority to scale the saturation.
Beyond the traffic-generating perk of PPC, clients must know what it takes for traffic acquisition to be sustainable. And it takes a host of these complimentary services to maintain existing customers while you transform leads into new customers.
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The discovery stage helps me to understand you and your business, goals, struggles, organisational setup and market ready for analysis.
Reviewing your ad accounts and competitor activity, I gather data and insights needed to help form a paid search strategy.
As we finalise the planning process, the strategy adds more detail. With a specific roadmap, pricing and deliverables laid out for you.
We now get started with ad account creation or optimisation followed by paid management, reporting and continued growth.
A bit about me. In 2013, I quit my job after ranking my own site and creating a passive income. 10 years down the line, I have built an agency that has serviced & grown over 200 online businesses. Co-founded an email platform that has sent 20+ billion emails. Acquired & multiplied 5 ecommerce businesses. Grown 12 affiliate sites & released 7 market-leading products through Amazon FBA. All made possible through my love for the ever-growing SEO landscape and creating strategies that grow all types of business.
PPC is noted for its instant traffic generation perk. The traffic helps to understand how and where to push your products and services, as you better understand your buyers’ behaviour. This means you can determine the specific market trends to leverage and make well-informed decisions when choosing platforms to focus your advertising efforts.
The beauty of PPC lies in the accuracy of targeting. Unlike other advertising models, PPC solely focuses on interested users who fall within 27% of those who click on top search results. This makes PPC strategies more likely to increase sales and raise brand awareness across various platforms. And you can measure your ROI very easily, unlike other traditional marketing methods, monitoring industry changes and the users’ feedback on your efforts.
My digital marketing agency, founded in 2013, embodies all my efforts throughout the years, including my PPC strategies. The agency has evolved but has remained relevant in the digital marketing landscape. Our SEO services cover the entire UK, with other SEO and PPC clients spread worldwide. The team offers simple, effective, and goal-oriented strategies to achieve this objective. The team prides itself on the multi-background experience its clientele brings to the table. The digital marketing world is a hotspot for disruption and evolution. Therefore, the agency ensures all team members are well in tune with emerging technologies and trends evolving in the industry. This allows us to stay nimble and offer bespoke PPC and digital marketing services that reflect the times.
My work revolves around various areas, including technical audits and onsite optimisation, with the main goal to drive organic authority and growth.
As a digital marketing consultant, I combine SEO, PPC, CRO, quality backlinks and more to help develop successful campaigns for my clients.
Ecommerce growth isn’t straightforward. I ensure my strategies are suited to your business to grow your online presence through all types of channels.
Content marketing is great for online businesses if they want to scale their competitiveness. Quality, relevant and engaging content drives results every time.
Reliable link building is key to a successful SEO and organic campaign. I have over 10 years experience of building strong links that drive traffic and rankings.
My digital PR agency understands the value of digital PR, and we unlock this value for clients by planting their efforts and stories in credible online publications.
PPC marketing has no set cost; it depends entirely on your specific goals. It is hard to put a specific price on PPC marketing since advertisers are free to execute their campaigns with specific goals and budget differences in mind. We need to understand your scope before we can present the right fees. The PPC results will depend on various factors, including the nature of your industry, budget, and specific marketing objectives. Our agency values communication and cooperation. Therefore, before deploying your PPC campaign, we discuss all these factors, so you can manage your expectations.