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Tried and tested content marketing strategies from an agency director, SaaS co-founder, multi-ecommerce owner, FBA and affiliate marketer. I’ve helped businesses of all sizes leverage content strategies to scale their marketing efforts.
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Quality written content helps engage new users, entice existing ones and bring back old customers. All my persuasive and creative content is EAT and YMYL checked.
The goal of keyword and topic research is to find out what your target audience is searching for online. This is to match demand with informative content that drives traffic.
Auditing content and spotting gaps is vital to getting the edge over your competitors. We do this by constantly improving well-performing content and creating new opportunities.
Content Marketing is utilising the power of content pieces to drive traffic, acquire backlinks, convert users to customers and much more. Whether that's through long-form content, video content or infographics, the purpose is that the content is used to drive your online goals.
Content marketing aims to reach your target audience, increasing brand awareness, sales and engagement, and customer loyalty in the process.
Content marketing has become popular because of its significant ROI guarantee and longevity to drive results.
Content marketing can work in different ways depending on the type of content being produced. Generally, the process spans various stages of the buying cycle.
The first stage is awareness, where audiences are looking to find out information and learn something related to your industry. Users will generally look to resolve an issue and find a solution during this process. It's important your content marketing plan accommodates this awareness stage so you can provide trusted information to potential customers.
As prospects move up the funnel, they go through the consideration stage. Once they've been educated on how to fix their issue, they may start to consider services, products and solutions. This is where the content marketing plan needs to accommodate for users looking for more specific information on services and products.
Lastly, they may enter the decision stage where they'll have made their mind up and are looking for informative content to make that jump and purchase the solution to their problem.
Although there are many ways to break down a content marketing strategy, the awareness, consideration and decision stages are great for breaking down your customer's needs. This ensures your audience is getting the answers no matter where they lay in the buying process. What you choose to inform them about is entirely up to you and your capabilities.
The key to content marketing is planning and research. Producing content can sometimes be time-consuming and costly, so ensuring you have the data and plan to execute content marketing is very important.
My services include content gap analysis and audits to cover the basis of what needs improving and creating to help drive organic traffic. This is backed by keyword research, which leads to content calendars, topic creation and long-form content ideas.
Executing content is also extremely important, especially in Google's eyes. Google's EAT (expertise, authoritativeness and trustworthiness) and YMYL (your money or your life) are quality checks to ensure content is of good quality for users. My team of content writers are experienced and entirely adept at writing content that Google loves.
As content creation consultants, we don't just jump right into content creation.
Content strategies thrive on significant planning and research. That's what I begin my process with. Research is key to understanding your market, what keywords can drive you traffic, what content can provide quick wins and what gaps there are for content on your site.
After our initial research is done, a content calendar is formed that includes everything your content strategy needs to be. This is what helps power the content creation that is executed by a team of experienced content writers.
Whether you're looking for SEO consulting services, a PPC consultant or content marketing strategies just get in touch through the form on my site to get started. You'll have direct access to me and my content marketing agency. We'll send you information on exactly how we work with some questions and requests so we can start working on a strategy proposal.
I have worked in the content marketing industry for more than a decade. I have helped scale many businesses with my content strategies, including online pharmacies, vitamin brands, catering suppliers, etc.
Specific highlights worth mentioning include growing an online pharmacy's revenue by 105% with my content strategies.
I’ve also helped a leading vitamin brand increase organic traffic to its pages by 72%. For online careers, I increased their ad revenues by 85%. I also helped two other ecommerce stores boost their page one keywords by 313 and 130%, respectively.
These are just a few of my content strategy results. Generally, my objective as a freelance content marketing consultant is to help my clients scale their content marketing activities with significant consideration of their marketing and customer needs.
As a consultant, content marketing is a big part of my daily work. But it falls within the larger scheme of things which is digital marketing.
I provide many other services to help clients build multiple revenue and growth channels beyond content marketing.
For instance, PPC advertising can be a great revenue generation strategy in the short term; your business could use some long-term growth gains from effective SEO strategies.
As a digital marketing professional, there are endless options businesses can choose from when it comes to marketing strategies.
How consistent quality content and link building can increase organic revenue by 81%
How a multi-channel paid search and SEO strategy can cause a 255% increase in keywords ranking
How a content and email marketing strategy can increase your online revenue by 105%
First, I get to know you and your marketing goals. I’ll conduct an in-depth analysis of your business. This helps me unearth key factors that can limit content strategies.
My analysis breaks down your current performance. This aids our understanding of what can be feasible and how best we can work together to hit your online goals.
The strategy includes a complete roadmap of how we can grow your online business, with clear pricing and activities. You’ll know what to expect as we approach execution.
Execution begins when the strategy is reviewed and signed off. We get started in executing the strategy that will grow your business, with regular reporting and continuous support.
A bit about me. In 2013, I quit my job after ranking my own site and creating a passive income. 10 years down the line, I have built an agency that has serviced & grown over 200 online businesses. Co-founded an email platform that has sent 20+ billion emails. Acquired & multiplied 5 ecommerce businesses. Grown 12 affiliate sites & released 7 market-leading products through Amazon FBA. All made possible through my love for the ever-growing SEO landscape and creating strategies that grow all types of business.
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Content marketing can drive revenue and is a great way to build the bridge between you to your potential customers. It can provide a wide range of opportunities and put you in front of people who have never heard of your brand – however, it needs to be done right.
Google has various factors that influence your chances of ranking your website. One of those is ensuring content provides value to readers. If you can provide this, Google can be the platform to build your online business on.
Content marketing gives you the opportunity to build trust for new customers and keep current customers engaged. If you can drive new customers and keep current loyal customers with your content marketing strategy then you’ll be doing so for the long term.
My digital marketing agency was founded in 2013. Bulldog Digital Media is fast becoming the machinery that amplifies my work and the solid foundation for everything I have built over the years. The agency’s values and motivation stem from my love for digital marketing and scaling online businesses by creating content marketing strategies. As an agency, our goal is to treat your business like ours by creating actionable, goal-oriented actions focused on growth.
Effective, ROAS-driven pay-per-click and social ad strategies. Start driving quick revenue and reach the audience you never thought you could.
I help bring together all the various techniques from SEO to content marketing, creating the foundation for a successful marketing campaign.
Trying to grow a Magento or Shopify business? Ecommerce is a specialty field of mine I love working on, combining all aspects of marketing into one strategy.
Technical audits of your website, on-site optimisation, and other professional SEO consultant tasks, centred on helping you rank your site organically for the long term.
I provide reliable and genuine link building services, helping you rank your site for the right keywords that drive online growth.
Topical news stories, high-quality publication links and much more brand-building for those looking to drive their online presence.
We do this by personalising all our planning and execution efforts to a business’s goals. First, we review existing content, assess opportunities, and determine areas to improve. We conduct content audits to ensure new content leverages these opportunities and converts quickly. After deciding on the type of content to create, we fashion out a content marketing strategy with tailored techniques from blog posts to product pages. While we execute your strategy, we review the impact in real time, which helps us to adapt to new changes. Our account management support, easy-to-access reports, and quarterly business reviews are also complementary services to keep us on the same page.
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