Through using “growth hacking” tactics for content marketing, you can extract more data and, eventually, more growth from the content you create and share.
With this in mind, let’s take a look at seven of the most popular growth hacking methods to enhance your brand’s content marketing strategy.
Growth hacking; the practice of employing novel strategies to increase brand awareness, attract new clients, and outperform the competition.
1: Write click-worthy headlines
When it comes to effectively generating genuine outcomes, start with your headlines. Your digital marketing plan won’t be helped by headlines that use flowery language but don’t provide sufficient information for the reader.
Essentially, your title sets the tone for the rest of your material. Keep in mind that your goal when creating headlines is to entice readers to click. Even if consumers simply read that headline, you still want them to read the rest of your article. Create headlines that encourage social sharing, boost website traffic, and improve audience recognition of your brand.
2: Include SEO keywords
You can increase your chances of appearing in their search results by being aware of what your audience is looking for. You also get a better understanding of what attracts your audience and potential customer base when you implement SEO keywords correctly.
There are many tools at your disposal to assist you in creating your keyword strategy. For instance, Google Ads can assist you in locating keywords relevant to your audience. To differentiate yourself from your rivals, focus on targeting a particular audience when conducting keyword research.
3: Create must-see quality content
At the end of the day, content marketing is a chance for businesses to make money. How can you write articles that make the most of this chance?
You must be pertinent, trustworthy, and cognizant of your prospects’ thought processes. Consider the questions that your target audience asks themselves every day, and use your content to address those questions.
4: Follow a distribution plan
While producing material is admirable, it ultimately serves little purpose if it isn’t disseminated as widely as possible. A social media audit is a good first step. Where is your business connected, and more importantly, where are you heard?
By maintaining your social media presence, you are also creating a channel for your content to reach your audience. By publishing your fresh material on many platforms, you can reach a wider audience with the same message.
You’re not limited to using social media! It is now simple and quick to distribute newsletters across several platforms thanks to content marketing automation.
5: Measure your efforts
If you can’t determine what is working, what’s the use of putting in all this effort? You must specify your key performance metrics when developing your content marketing process (KPIs). Following the definition of your pertinent KPIs, you focus on the following indicators to support your conclusions:
Traffic: Traffic is all about people and page views. You can get a precise reading of this data from services like Google analytics.
Conversions: Views are excellent, but what happens after the first click? The conversion rate reveals the number of prospects who end up as clients.
SEO: An effective content marketing plan requires an understanding of how your organic search rankings are doing.
6: Provide killer customer service
The most crucial aspect of expanding any organisation is customer retention. The cost of acquiring a new customer is far higher than the cost of maintaining an existing customer base. They are happy to part with their cash because they believe in you.
Create a culture of outstanding customer service to improve relationships with your clients. Send personalised emails and follow up after the transaction to keep clients interested. That consistent, helpful involvement will increase client lifetime value by fostering loyalty, enhancing retention, and building brand awareness.
7: Find your tribe
Influencers are the people that consumers turn to for the newest trends, opinions, guidance, and knowledge in just about every field. Finding a means to collaborate with these influencers can and should help you expand the reach of your business quickly. Doing so can be like attaching a rocket to a word-of-mouth advertising campaign.
Even while influencer marketing has become very popular in the fashion and apparel industries, other internet businesses can still use influencers to their advantage. Determine the characteristics of your ideal influencer, get in touch with them through a personal connection, and work out a mutual value exchange.
To increase your content marketing and revenue, you CAN and SHOULD apply these content marketing services to your marketing hacks. Content marketing will continue to become more important for business, but if you ignore this and push all of your marketing budgets into paid ads, you’re perhaps losing out on opportunities to interact with the people who matter most to your company.
You can always contact me if you feel you need a little extra help.