In the current digital era, being ahead of the curve is crucial for any marketing professional, and for certain teams at digital agencies, navigating the constantly shifting business environment while balancing a heavy workload can be challenging. However, enrolling in some online courses might assist your staff stay up to date on the newest methods and trends. A certification in digital marketing might be a terrific method to advance your knowledge and give your clients more help.
There are countless online courses available to help your agency team gain the knowledge required to stay ahead of the curve in digital marketing, and the best part is that many of these courses are provided for free by reputable brands and organisations. These courses range from fundamental ideas like search engine optimisation to more advanced skills like content creation. In this article, I have pulled together information on some of the top free digital marketing certification courses currently available…
Affiliate Marketing for Beginners
Provider: Udemy
Affiliate marketing is a performance-based marketing strategy in which companies pay affiliates for each consumer they successfully bring in. This course covers the basics of affiliate marketing, including how to choose a profitable niche, how to create a website, and how to promote products effectively. The course is offered by Udemy and is perfect for beginners who want to learn about affiliate marketing.
Content Marketing for B2B Enterprises
Provider: Udemy
Content marketing is the process of creating valuable content to attract and engage an audience. This course is specifically designed for B2B enterprises and covers topics such as identifying your target audience, creating a content marketing strategy, and measuring your results. The course is offered by Udemy and is perfect for individuals who are interested in B2B content marketing.
Viral Marketing and How to Craft Contagious Content
Provider: Coursera
This course covers the principles of viral marketing and how to create content that is likely to go viral. The course is offered by Coursera and is perfect for individuals who want to learn about viral marketing and how to create content that is likely to be shared.
Graphic Design Basics
Provider: Canva
Canva’s Graphic Design Basics course is an excellent starting point for anyone interested in learning about graphic design. This course covers the fundamentals of graphic design, including colour theory, typography, and composition. You’ll also learn how to use Canva, a popular online graphic design tool, to create your own designs.
Email Marketing Basics
Provider: Google
Google’s Email Marketing Basics course is an excellent introduction to email marketing. This course covers the fundamentals of email marketing, including how to create effective emails, how to build an email list, and how to measure the success of your email campaigns.
Event Marketing Strategist Certificate
Provider: Meeting Professional International
This course covers everything you need to know about event marketing, including how to plan and execute successful events. It’s a great option for anyone looking to get into the event planning industry.
Inbound Marketing Certification
Provider: Hubspot Academy
This course covers inbound marketing strategies and techniques, including how to attract, convert, and retain customers. It’s a great option for marketers who are looking to improve their inbound marketing skills.
How to Build a Paid Media Strategy
Provider: Hubspot Academy
This course covers the best practices for building a successful paid media strategy, including how to identify your target audience and create effective ad campaigns. It’s a great option for marketers who are looking to improve their paid media skills.
PPC University
Provider: Word Stream
This course covers the basics of pay-per-click (PPC) advertising, including how to create effective ad campaigns and track their performance. It’s a great option for beginners who are looking to learn the basics of PPC advertising.
Instagram Marketing Training Course
Provider: Hubspot Academy
This course is perfect for those who want to learn how to use Instagram as a marketing tool to grow their business. It covers the basics of Instagram marketing, including setting up an Instagram account, creating content, and using Instagram’s various features to promote your brand. The course also includes tips on how to measure the success of your Instagram marketing efforts.
How to Use TikTok for Business
Creator: Udemy
With the explosive growth of TikTok, it has become a crucial platform for businesses to reach a younger audience. This course teaches you how to create engaging TikTok content, use hashtags to increase your reach, and analyse your performance to improve your content strategy.
Social Media Marketing Professional Certificate
Provider: Coursera
This professional certificate program covers the essentials of social media marketing, including creating a social media strategy, developing engaging content, and analysing social media data to optimise your marketing efforts. It also includes hands-on projects to apply what you’ve learned.
Social Media Analytics
Provider: Quintly
This course focuses on analysing social media data to gain insights into your audience, measure the impact of your social media marketing, and optimise your social media strategy. It covers various tools and techniques for social media analytics.
Video Marketing Course
Provider: Hubspot Academy
This course teaches you how to create effective video content to promote your brand. It covers the basics of video production, including equipment, lighting, and sound, as well as video distribution and analytics.
YouTube Ads Certification
Provider: Youtube
This certification program covers everything you need to know about advertising on YouTube, including creating and optimising video ads, targeting your audience, and measuring your results.
The world of digital marketing continually evolves and success depends on remaining current with the newest trends and strategies. As you can see there are a large number of free online digital marketing certification programmes that may help you learn new things, advance your expertise, and progress your digital marketing journey. While gaining certification is nice for bragging rights, the skills and knowledge you will gain will show clients your expertise, improving your earning potential.
